Mode

Be yourself again

Client:

Mode

Year:

2025

Type:

Digital

Campaign

Contribution:

Design, Copywriting

Conceptual social media campaign assets for Mode, a ketamine therapy telehealth platform helping patients get back to life faster than traditional treatments.

Challenge

Mode needed social media assets that differentiated their science-backed, prescribed integrative ketamine therapy services from the illicit, recreational use commonly associated with the substance.

Solution

The final assets not only positively differentiate Mode's brand, but appeal to Mode's target audience through the use of emotional design and copy.

Conceptual social media campaign assets for Mode, a ketamine therapy telehealth platform helping patients get back to life faster than traditional treatments.

Challenge

Mode needed social media assets that differentiated their science-backed, prescribed integrative ketamine therapy services from the illicit, recreational use commonly associated with the substance.

Solution

The final assets not only positively differentiate Mode's brand, but appeal to Mode's target audience through the use of emotional design and copy.

Design

The conceptual social media assets for Mode’s social media campaign include paid media posts, informative carousels, and patient interview stories.

Design

The conceptual social media assets for Mode’s social media campaign include paid media posts, informative carousels, and patient interview stories.

Process

Mode's conceptual campaign followed a process encompassing market research, user research, and emotionally focused content design.

Process

Mode's conceptual campaign followed a process encompassing market research, user research, and emotionally focused content design.

Campaign Concept Synthesis

I developed the campaign concept by combining brand awareness goals, ketamine therapy market research, and content design exploration.

User Persona

I created a conceptual user persona to effectively develop campaign content that resonates with potential users.

Informative Carousels

Informative carousels serve as the campaign's first component. These educational slides showcase the benefits and outcomes of Mode's integrated ketamine treatment.

Paid Media

Paid media ad designs serve as the campaign's second component. I developed a simple yet effective template that adapts for different target audiences, with each version featuring a clear call to action.

Social Proof

To compliment the informative carousel content, I designed a concept template that showcases patient stories through Mode's video Journal series. The template presents human centric narratives from real patients who achieved positive outcomes.

Emotional Design

Given the complex and emotional nature of mental health challenges, I incorporated imagery and copy that resonates emotionally with Mode's target audience and user personas.